Working in close collaboration with the world-renowned opera house and non-profit organization led to strategically reimagining the brand voice and design direction to reinforce their commitment to artistry, storytelling, culture and community.

We reimagined the cross-platform brand guidelines to prioritize continuity, creativity, and distinction. Brought to life through positioning, messaging, and creative direction, the guidelines were designed to lead and inspire with enough flexibility to adapt to the unique needs of each marketing material, channel, and brand extensions.